WeBuyPrams

Marketing

Automated search term harvesting & negative keyword exclusions for WeBuyPrams "Used Search Campaign".

Campaign Target: Used Search & Performance Max

Google Ads Customer CID: 352-164-9521 • Manager CID: 651-596-8323 (CodeWays)

⛳ Product Knowledge

Verified pre-owned Travel Systems, Everyday Strollers, Compact Strollers, Double Prams, All-Terrain Joggers, Car Seats, Bassinets. (Bugaboo, Cybex, Thule, Nuna, Uppababy, Babyzen, Silver Cross, Stokke).

🎯 High-Intent Buying Harvesting

Extracts phrase & exact match keywords for buy intent (e.g. "used taylormade driver", "second hand titleist irons", "buy pre owned ping putter").

🛡️ Negative Keyword Exclusions

Vigorously excludes non-pram terms (toys, cribs, clothing/shoes, daycare, car repairs) & low-intent DIY terms.

📈 Live Cost Per Sale Performance Tracker

Comparing 2-Month Baseline CPA (60-Day Avg) vs Rolling 30-Day Cost Per Sale per Campaign.

Total Runs Logged
Negatives Added
Positives Harvested
Strategy Status

Optimization Run History

Run Date Status Negatives Added Positives Added Alerts Actions
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